Achieving more, together With dedicated and passionate in-house teams to support the brands from Marketing to Research & Development to Operations; Najd is extremely dedicated to bring premium and wholesome experience in F&B industry.

Our Founder Fahad ALAbdullatef 

Fahad ALAbdullatef

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About Us

Win-win is not an option – it is a policy

Taking care of our customer’s happiness is something we take strongly. We have a customer focused culture with our primary goal to satisfy our clients and provide them with extraordinary and memorable experience.

Commitment to Remarkable F&B Experience

Najd International Franchising is a food and beverage operating company, committed to enhancing the F&B experience of consumers in the Kingdom of Saudi Arabia and throughout the Arabian Gulf region (GCC). Headquartered in Riyadh, Saudi Arabia, Najd International Franchising was founded by a group of an elite Saudi entrepreneurs and leading businessmen, with decades of insightful experience in a vast array of fields including F&B and retail.

A Diversified Portfolio of Brands - Local and International

Najd’s reputation for excellence stems from our unwavering commitment to bringing one of the most diverse portfolios of local concept restaurants in the industry and to offer exceptional franchising opportunities within the GCC region. 

F&B Market in KSA and GCC

The country is in a new and exciting era. The GCC consumer has evolved into a highly sophisticated one who demands flavorful, value-for-money, and innovative dining experience which does not compromise on quality or service. Driven by a rising young population, robust economy, expanding urbanization, higher disposable income, changing consumer habits and a fast-growing dine-out culture, the F&B market in KSA and the GCC region is growing at a very fast pace.

Introduction of new local concept

As a result of local interest across the board, the demand for franchises is increasing dramatically and we are introducing new local concepts of restaurants and cafe to meet mounting needs of local people. 

Opportunity for global brands

These conditions make it ideal for global brands seeking to gain a foothold within the rapidly-evolving GCC market, also encouraging young entrepreneurs to invest in successful franchise concepts. 

We Serve you with passion

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